The story of the ANDREA925 brand begins in the beloved hometown of its creator, to which he is deeply attached, Rome. In the historic district of Testaccio, heart of Rome, Andrea works in the family workshop and there he spends his days among all those new ideas that burst in his head but above all in his hands.

In his family’s historic store, his location is odd: he creates an open balcony above his store where all his tools of the trade and his goldsmith’s table are placed. From that balcony he can see and speak to his customers in the store and at the same time work. This continuity between working with his public and at the same time with his tools will always make a strong difference to his brand and his modus operandi and will remain indelible in the years to come. The “live crafting” of jewels that often take shape before the very eyes of fascinated and amazed customers will never stop.

The years spent in the Testaccio district store pass by; they will become 20 years of experience, of ideas, of artistic revolutions, of attempts and great relationships woven with customers, friends, acquaintances and celebrities that will be the result and the strength of the growth and the escalation of the ANDREA925 brand.

Andrea offers something new in those years of his debut, the early 90’s, in which gold jewelry still reigns supreme. He re-evaluates silver, suggests new materials and new ideas, new also for the possibility of making personal something that can be worn all the time and to which be bond to for the emotions that it expresses and remembers.

His innovation is also in the possibility, until then barely experienced, to finally offer jewelry, and especially rings, to men. Rings that are easy to wear every day without having that aftertaste of ” passed fashion” but, on the contrary, being a new trend well accepted and shared.

The recognizability of the jewels created by Andrea is established over the years, his style makes many people fall in love with silver and contemporary jewelry, especially rings, almost always unisex, another strength and innovation in the sphere of jewelry, which will prove to be a very successful choice in the years to come.

His fame and great skills also reach the showbiz world and in those years Andrea creates his relationships that will remain unbreakable with great costume designers, directors, actors and celebrities who begin to turn to him to create and have special pieces for movies, TV series, music videos, commercials, broadcasts or for themselves.

The brand ANDREA925 continues its history and its growth in the shop-laboratory in the Testaccio district in Rome until it reaches an important time of change in 2014.

The possibility of a new store, much larger and more central, appears and is seized on the fly when the shop moves to the Prati district, in Via Sforza Pallavicini 3, and from that moment begins a new stage even more exciting.

Andrea creates a store that suits him, he creates and designs it himself with the architects, he turns it upside down and gives it a character: his own. The ever-present laboratory, at first small and with only one goldsmith’s bench, becomes larger and hosts more workstations. A personal studio for creating and working, finds space in the room.

The main window of the store now holds the old goldsmith’s bench with the old tools belonging to the family, in full’s view the signs of wear due to use over the years. The chair whose legs were cut to make it the right size to work at its best, the weighing scales to weigh the diamonds, the spirits bowl to work the wax, the hacksaw, the micrometer to measure the thickness of the silver threads during the processing and many other curious tools.

The walls are enriched with the symbols that most fascinate and inspire his creativity: animal skulls, street art works (the street artist Beetrot has created for Andrea a wall entirely customized and designed together), drawings and historical relics such as the panel with the effigies of the districts of Rome and a “nasone (big nose)”, the historic Roman fountain, installed inside the store.

On the walls, Andrea chooses to revive the ancient bricks with which the historic building which houses the shop-boutique is built, and which dialogue, however, in a contrast that fades into the beauty of the whole, with an undulating wall built in an absolutely contemporary way in exposed concrete, with a shop window designed as a horizontal cross.

Obviously, there is also the DJ console at the entrance to the store where Andrea himself often enjoys playing records or which he “lends out” to DJ friends for evenings to present his new lines of jewelry, evenings in which customers and friends inevitably come together in the name of his art which unites and fascinates everyone.

In the new location, the clientele expands even more to all Italy and also expands abroad thanks to the central area that makes the brand known to the many tourists who passing inevitably are captured.

Many and from all over the world who, having entered the store out of curiosity, are fascinated by the atmosphere that one breathes: the jewels displayed in the special showcases with hydraulic pipes, the style of the store, the goldsmiths who work in the open laboratory and who finish the jewels “live” for the customer, the possibility of being able to take home a true object of Italian craftsmanship that has taken shape before their eyes, everything contributes to making the store unique.

Today, at ANDREA925, Andrea goes on with his ideas, his projects and his works that change and grow day by day with him.

Life is a journey of memory, time, emotions, passion and love that evolves constantly and never stops. His art expressed through jewelry could not do otherwise.